Overview
Fight Project required a rebrand to reflect its mission of providing holistic, evidence-based care for combat athletes and health professionals. The challenge was to craft a bold identity that empowers athletes for peak performance while supporting professional development for clinicians.
Result
The rebrand introduces a robust typographic logo supported by a clear symbol of growth and forward momentum. A dark blue palette with bold accent tones builds a cohesive identity that communicates trust, professionalism, and progress. Imagery highlights both combat athletes and health professionals, reinforcing the culture of combat sports while inspiring confidence. The result is a unified brand that reflects Fight Project’s identity today and supports its future growth.
