Overview
Nemea Grapple Club is a performance grappling apparel and lifestyle garments brand. We built the brand from the ground up, including the name, aesthetic, origin and identity. The idea was to represent grappling through the athletes who shape its culture rather than leaning on common visual tropes.
Result
The name comes from Hercules’ first labour, the Nemean Lion, chosen to anchor the brand’s origin story. That story provided a clear point of reference for the visual and verbal system, linking the name to how the brand presents itself. The identity was built to scale across the grappling community as an authentic symbol, expressed through art, design, music and garments. From training wear to lifestyle pieces, the brand system remains consistent across every touchpoint while reflecting its core ideas.
