Overview
Shed Leather needed a rebrand to reflect its mission of creating quality, unique leather goods that embody individuality and enduring style. The challenge was to replace an outdated logo and identity that lacked versatility and failed to align with the brand’s aspirations.
Result
At the heart of the rebrand is a refined logo that retains the most recognisable and timeless elements of the original. This design balances versatility and style, seamlessly adapting across platforms. Defined typography enhances the brand’s voice, combining timeless character with modern clarity. A deeper, earthy colour palette complements Shed Leather’s rustic aesthetic while ensuring consistent application across all touch points. Shed Leather’s refreshed identity positions it as a unique offering in the leather goods space, blending timeless style with functional design.
