The Collegiate Collection, comprised of five unique capsule collections, was individually designed, developed, and launched for Nemea Grapple Club. Each capsule drew inspiration from different facets of American collegiate and varsity styles over the past half-century, prioritizing aesthetics and comfort. This project demonstrated expertise in design, creative direction, content creation, and launch strategy. It involved leading the complete process: conceptualizing designs, managing sampling, and ensuring production quality across all collections. Collaboration with talent resulted in powerful creative direction for photoshoots and videos. A multifaceted launch strategy and careful distribution planning led to strong sales within the first two weeks.
